Real tools. Real data. No email gate on the basics.
Three free tools we built because business owners shouldn't have to pay an agency to find out what's broken. Use them. Take the report. Hire us — or don't.
Free SEO Audit
Enter your URL — we run a 45-point audit covering Lighthouse, schema, on-page SEO, and GBP signals. PDF report emailed in 60 seconds.
Run the toolGBP Health Check
A 25-point Google Business Profile audit. We check categories, photos, posts, Q&A, review velocity. Live score in 10 seconds.
Run the toolAI Overview Checker
Is your business cited in Google AI Overviews, ChatGPT search, and Perplexity? Find out — and get the fixes if not.
Run the toolIn the lab
Coming this summer.
Local Rank Tracker
Track 3 keywords across the GTA. Weekly email reports.
Cost Per Lead Calculator
Plug in your ad spend. See where the leakage is.
Schema Markup Generator
JSON-LD for any local business. Paste into your site.
Why we give these away
The tools find the problem. We fix it for you if you want — or you fix it yourself.
Every business owner we've worked with says the same thing: “I don't know what's broken.” So we built tools that tell you.
If the report shows nothing scary, you walk away $0 lighter and a few hours smarter. If it shows real gaps, you can fix them yourself — or we'll fix them with the $499 Visibility Jumpstart.
The honest math
Tools → audit → retainer
Free tool tells you what's broken on your site, GBP, or AI presence.
If you want hands-on help, the $499 Jumpstart fixes the top 12 issues in 7 days.
If the work is paying off, you upgrade to a Starter ($999) or Growth ($1,750) retainer. Jumpstart is credited 100%.