Real tools. Real data. No email gate on the basics.

The scorecard is the quick overall read. The other three tools each go deeper on one thing, and the order matters. Start with the Google Business Profile check. For a service business, the profile decides whether you appear in the map results at all, and it is the fastest thing on this page to fix — categories, hours, photos, and reviews are all edits you can make yourself this afternoon.

Run the SEO audit second. It uses Google Lighthouse and the Chrome UX Report, so the load-time numbers it gives you are the same ones Google grades your site on. It also reads the plain HTML for the basics that get missed: a missing meta description, a page with no H1, no structured data.

The AI Overview checker is the third pass, once the first two are clean. It reads your robots.txt, looks for an llms.txt file, and checks whether your pages carry the schema and the author and last-updated signals that AI engines use when they decide what to quote. It measures whether your site is built to be cited. It cannot tell you whether you were cited for a specific search yesterday.

All four email you the report, and none of them need a credit card. Take the report and fix the list yourself, or hand it to us.