Google Ads

Ads that generate leads, not just impressions.

Most ad agencies show you click-through rates and impressions. We show you leads, cost per lead, and booked jobs. If it doesn't generate revenue, we don't run it.

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What's Included

Built to generate leads, tracked to prove it.

Google Search Campaigns

Ads targeting people actively searching for your services — 'HVAC repair near me,' 'ceramic coating Scarborough,' 'landscaper Pickering.' High intent, right location, right moment.

Google Local Service Ads

Local Service Ads (LSAs) appear at the very top of Google and charge per lead, not per click. We set them up, manage the verification, and handle lead disputes to keep your cost per lead down.

Conversion Tracking

Phone calls, form submissions, booking completions — every action that counts as a lead is tracked back to the campaign and keyword that generated it. You see what your budget is actually doing.

Monthly Optimization

We don't set it and forget it. Every month we review search terms, pause what isn't working, adjust bids, test new ad copy, and shift budget toward what's generating leads at the lowest cost.

How It Works

From zero to leads in under two weeks.

1

Audit and strategy

We look at your market, your competitors' ads, your keywords, and your current Google Ads account if you have one. You get a clear picture of where money is being wasted and what a better setup looks like.

2

Build and launch

We build the campaigns: keyword groups, ad copy, bid strategy, location targeting, conversion tracking. Most campaigns are live within 5–7 business days of the kickoff call.

3

Optimize monthly

After the first 30 days we have real data. We use it — pause underperforming keywords, shift budget to what works, test new copy. Cost per lead goes down as the campaign learns.

Why Vibe22

We focus on leads, not vanity numbers.

We manage your budget like it's our own

Your ad spend goes directly to Google — we don't mark it up or take a percentage cut. Our fee is for management. That means our only incentive is running campaigns that perform well enough that you keep paying us.

Every lead is tracked

We set up call tracking and form conversion tracking before the campaign goes live. From day one, you know which keywords and ads generated each lead — not just which ones got clicks.

Local service business focus

We don't run e-commerce campaigns or national brand campaigns. We know what a local HVAC campaign looks like versus a landscaping campaign versus a detailing campaign — different seasonality, different keywords, different bid strategies.

Transparent monthly reporting

Every month you get a report showing impressions, clicks, leads, cost per lead, and what we changed. You can ask questions about any line. Nothing is hidden behind "proprietary methodology."

FAQ

Common questions about Google Ads.

How much should I spend on Google Ads?
That depends on your market and how competitive your keywords are. We'll tell you what a realistic budget looks like before you commit to anything. As a starting point, most local service campaigns need at least $1,000–$2,000/month in ad spend to generate consistent leads — below that, the data is too thin to optimize properly.
How quickly do Google Ads generate leads?
Google Ads can start generating leads within days of launch — that's the main advantage over SEO. The first 4–6 weeks are a learning period where we gather data and tighten targeting. By month 2 or 3, you have a clear cost per lead and a campaign that's been optimized.
Do you run Meta (Facebook/Instagram) ads too?
We focus primarily on Google Ads for local service businesses because search-intent traffic converts better for most service verticals — someone searching "HVAC repair near me" is ready to book. Meta can work for brand awareness and retargeting. We assess what makes sense for your specific business and budget.
What is a management fee and how does it work?
The management fee is what you pay Vibe22 to set up, manage, and optimize your campaigns. Your ad spend goes directly to Google — we never touch that money. You have your own Google Ads account, and we get manager access to run campaigns on your behalf.
How do you track whether the ads are actually working?
We set up conversion tracking for phone calls, form submissions, and any other action that counts as a lead for your business. Every month you get a report showing leads, cost per lead, and which campaigns and keywords are generating them. No impressions, no "reach" — just leads and what they cost.

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