Repair
SEO
Distinct page architecture for emergency repair vs. full replacement vs. specialty roofs.Emergency-call schema · Storm-damage pages · After-hours dispatch GBP
Industry · Roofing
When the leak shows up,
the homeowner Googles.
Roofing is a high-ticket trade with two completely different funnels — emergency repair (fast, panicked, top-3 wins) and full replacement (slow, considered, content + reviews win). We build for both.
Where we work every day
- Google Maps
- Business Profile
- Bing Places
- Yelp
$10K–30KAverage full-roof replacement value
$75–150Average paid lead cost competitors are spending
Top 3Where most repair calls go in the local pack
6–10 wksTime to local-pack ranking lift on focused city pages
Why this niche is different
Roofing SEO has two funnels — most agencies only build one.
- Storms create demand spikes — but you only get the call if you rank
After a wind or hail event, search volume for "roofing contractor near me" can spike sharply within 48 hours. Whoever sits in the local pack captures that surge. Whoever doesn't watches their competitors triple-book.
- Emergency repairs convert at a much higher rate than normal leads
A homeowner with a visible leak isn't shopping. They're calling. Different SEO playbook than full-roof replacement (which is a 2-week consideration). We build for both.
- You're paying for leads that should be free
Most roofers default to HomeStars, Houzz, or Google LSAs paying $75-150 per lead. A share of those leads should be coming from your own GBP and SEO at $0. We rebuild your direct funnel.
Our roofing playbook
Four moves that actually move the phone.
Repair
Roofing
GBP
Roofing GBPs need contractor-specific category stacking and photo libraries.Category stacking · Before/after photos · Manufacturer certifications
City
pages
Roofing rankings are city-specific.City × service pages · Local pricing context · Embedded GBP map
Paid
ads
Emergency repair and full-replacement campaigns, tracked separately.Local Service Ads · Storm-trigger campaigns · Call tracking
Is this you?
We're a fit if you check 4 of these 6.
We don't take every roofing company. We work best with manufacturer-certified independents who already run quality jobs and need the phone to ring more.
A fit if
- You replace and/or repair residential roofs (we don't target commercial-only)
- You can dispatch a crew within 1–3 days for repairs
- You're manufacturer-certified (GAF, IKO, CertainTeed, Owens Corning) or willing to get certified
- You bill insurance directly OR work with adjusters
- You're an independent or family-run firm — not a national franchise
- You operate anywhere in Ontario (we're service-area-friendly across the province)
Not a fit if
- You only handle commercial roofing, not residential
- You're not manufacturer-certified and aren't working toward it
- You don't bill insurance or work with adjusters
- You're a national franchise rather than an independent or family-run firm
What this costs
Pricing for roofing firms.
Most roofing clients fit our Growth tier or Scale depending on service-area coverage. Builds are scoped to the site you need. Always start with the Visibility Jumpstart so you see real work before the retainer kicks in. Recommended starting point: Visibility Jumpstart → a monthly retainer Growth. 7-day audit + GBP overhaul + page rewrite, then Growth retainer. Jumpstart credited 100% to month 1.
See full pricingReady to be the firm
that gets the call?
Free audit tool, or jump to the Visibility Jumpstart and we'll have your GBP optimized inside a week.
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