When the leak shows up, the homeowner Googles. Be the answer.
Roofing is a high-ticket trade with two completely different funnels — emergency repair (fast, panicked, top-3 wins) and full replacement (slow, considered, content + reviews win). We build for both.
$10K–30K
Average full-roof replacement value
$75–150
Average paid lead cost competitors are spending
Top 3
Where 70% of repair calls go in the local pack
6–10 wks
Time to local-pack ranking lift on focused city pages
Why this niche is different
Roofing SEO has two funnels — most agencies only build one.
Storms create demand spikes — but you only get the call if you rank
After a wind or hail event, search volume for "roofing contractor near me" can 4x in 48 hours. Whoever sits in the local pack captures that surge. Whoever doesn't watches their competitors triple-book.
Emergency repairs convert at 3-5x normal lead rates
A homeowner with a visible leak isn't shopping. They're calling. Different SEO playbook than full-roof replacement (which is a 2-week consideration). We build for both.
You're paying for leads that should be free
Most roofers default to HomeStars, Houzz, or Google LSAs paying $75-150 per lead. Half of those leads should be coming from your own GBP and SEO at $0. We rebuild your direct funnel.
Our roofing playbook
Four moves that actually move the phone.
Emergency Repair SEO
Distinct page architecture for emergency repair vs. full replacement vs. specialty (flat roof, metal roof, slate). Each ranks separately for high-intent terms.
- →Emergency-call schema markup
- →Storm-damage landing pages (activated post-event)
- →After-hours dispatch GBP setup
- →Same-day callback CTAs above the fold
Roofing GBP Optimization
Roofing GBPs need contractor-specific category stacking, before/after photo libraries, and storm-event posting cadence.
- →Roofing Contractor + 3 secondary categories
- →40+ before/after photos with geotagging
- →Insurance carrier badges + warranty mentions
- →Manufacturer-certification trust signals (GAF, IKO, CertainTeed)
Service-Area City Pages
Roofing rankings are city-specific. We build dedicated pages for every city you dispatch to, with unique content + local case studies.
- →8–15 city × service combinations
- →Local pricing context per city
- →Real customer addresses (with permission)
- →Embedded GBP map per page
Conversion-Tracked Paid Ads
Emergency repair Google Ads + full-replacement Meta Ads, with separate budgets and call-tracking attribution.
- →LSAs (Local Service Ads) with Google Guarantee
- →Storm-trigger ad campaigns
- →Call tracking + form attribution
- →Cost-per-quote transparency
Is this you?
We're a fit if you check 4 of these 6.
We don't take every roofing company. We work best with manufacturer-certified independents who already run quality jobs and need the phone to ring more.
- ✓You replace and/or repair residential roofs (we don't target commercial-only)
- ✓You can dispatch a crew within 1–3 days for repairs
- ✓You're manufacturer-certified (GAF, IKO, CertainTeed, Owens Corning) or willing to get certified
- ✓You bill insurance directly OR work with adjusters
- ✓You're an independent or family-run firm — not a national franchise
- ✓You operate anywhere in Ontario (we're service-area-friendly across the province)
What this costs
Pricing for roofing firms.
Most roofing clients fit our Growth tier ($1,750/mo) or Scale ($3,500/mo) depending on service-area coverage. Builds run $3,500–$6,500. Always start with the $499 Visibility Jumpstart so you see real work before the retainer kicks in.
See full pricingRecommended starting point
$499 Jumpstart → $1,750/mo Growth
7-day audit + GBP overhaul + page rewrite, then Growth retainer. Jumpstart credited 100% to month 1.
Ready to be the firm that gets the call?
Free audit tool, or jump to the $499 Jumpstart and we'll have your GBP optimized inside a week.