B2B
pages
Two distinct funnels: commercial buyers (procurement-driven, 2-week consideration) and residential garage buyers (impulse, 3-day consideration).Commercial epoxy page · Garage floor page · Industrial polyurea page
Industry · Commercial Epoxy
Lowest competition niche
we've measured.
Our keyword research found commercial epoxy SEO competition at 3/10 — the lowest in any Ontario trade vertical. The contractors who actually invest in ranking own the pipeline. Most don't. We close that gap.
Where we work every day
- Google Maps
- Business Profile
- Bing Places
- Yelp
$3–12Per square foot — commercial epoxy project rate
$5K–50KAverage commercial epoxy project value
3/10Measured SEO competition score (lowest in trades)
720Monthly searches for "epoxy floor contractors near me"
Why this niche is different
Commercial epoxy SEO is a B2B procurement game.
- The keyword data shows almost no SEO competition — yet most contractors ignore it
Our research found "epoxy floor contractors" has 720 monthly searches with a competition rating of just 3/10 — the lowest of any Ontario trade niche. The contractors who actually rank for these terms own a massive lead pipeline.
- Commercial buyers don't shop on price — they shop on capability + speed
Warehouse, food-plant, and commercial-kitchen buyers care about CFIA-approved coatings, project timeline, and technical specs. SEO content needs to speak that language — not residential garage epoxy talk.
- Your certifications are SEO gold — most contractors don't use them
CFIA approval, MMA polyurea expertise, ESD-safe systems — these certifications create dedicated ranking surfaces (e.g., "CFIA-approved epoxy contractor Ontario"). Most epoxy contractors mention them as bullet points; they should be entire pages.
Our epoxy playbook
Four moves to dominate a quiet niche.
B2B
Vertical
pages
Buyers search by vertical, not by epoxy type.Food & bakery · Warehouses · Auto repair shops
Spec
pages
Architects and engineers spec your product into commercial bids.Spec sheets · CSI alignment · Architect schema
Project
work
Commercial buyers want proof before they call.One page per install · Before/after detail · Testimonial video
Is this you?
We're a fit if you check 4 of these 6.
We work best with commercial-focused epoxy contractors who hold real certifications and want to capture B2B procurement traffic — not just garage-floor leads.
A fit if
- You install commercial epoxy, polyurea, MMA, or polished concrete (not residential-only)
- You're willing to publish project portfolios (with client permission)
- You hold CFIA, NSF, or industry certifications you can market around
- You handle projects 1,000+ sq ft (not just garage-size jobs)
- You operate anywhere in Ontario (we work with mobile crews)
- You're an independent or family-run contractor — not a franchise
Not a fit if
- You only do small residential garage jobs, not commercial work
- You can't publish project portfolios or case studies
- You don't hold CFIA, NSF, or other marketable certifications
- You're a national franchise rather than an independent or family-run shop
What this costs
Pricing for epoxy firms.
Most epoxy clients fit Growth — building out commercial-vertical pages and a project portfolio system. Builds are scoped to the site you need. Always starts with the Visibility Jumpstart, credited 100% to month 1.
See full pricingTake the niche
before competitors notice.
Free audit, or the Visibility Jumpstart. Lowest-competition trade niche we've measured — won't stay that way forever.
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