Lowest competition niche we've measured. Most epoxy contractors don't know.
Our keyword research found commercial epoxy SEO competition at 3/10 — the lowest in any Ontario trade vertical. The contractors who actually invest in ranking own the pipeline. Most don't. We close that gap.
$3–12
Per square foot — commercial epoxy project rate
$5K–50K
Average commercial epoxy project value
3/10
Measured SEO competition score (lowest in trades)
720
Monthly searches for "epoxy floor contractors near me"
Why this niche is different
Commercial epoxy SEO is a B2B procurement game.
The keyword data shows almost no SEO competition — yet most contractors ignore it
Our research found "epoxy floor contractors" has 720 monthly searches with a competition rating of just 3/10 — the lowest of any Ontario trade niche. The contractors who actually rank for these terms own a massive lead pipeline.
Commercial buyers don't shop on price — they shop on capability + speed
Warehouse, food-plant, and commercial-kitchen buyers care about CFIA-approved coatings, project timeline, and technical specs. SEO content needs to speak that language — not residential garage epoxy talk.
Your certifications are SEO gold — most contractors don't leverage them
CFIA approval, MMA polyurea expertise, ESD-safe systems — these certifications create dedicated ranking surfaces (e.g., "CFIA-approved epoxy contractor Ontario"). Most epoxy contractors mention them as bullet points; they should be entire pages.
Our epoxy playbook
Four moves to dominate a quiet niche.
Commercial vs. Residential Page Architecture
Two distinct funnels: commercial buyers (procurement-driven, 2-week consideration) and residential garage buyers (impulse, 3-day consideration). Different pages, different schema, different ad campaigns.
- →Commercial epoxy + concrete page
- →Garage floor coating page
- →Industrial polyurea + MMA page
- →CFIA food-grade coatings page
Industry-Vertical Landing Pages
Buyers search by vertical, not by epoxy type. We build dedicated pages for the 5–8 verticals you serve — and each ranks separately.
- →Food processing + bakery facilities
- →Warehouses + distribution centers
- →Auto repair shops + showrooms
- →Commercial kitchens + restaurants
Specifier + Architect Page Strategy
Architects and engineers spec your product into commercial bids. A dedicated /specifiers or /architects page (with downloadable spec sheets) earns referral links and captures B2B searches.
- →Downloadable spec sheets per product
- →CSI MasterFormat alignment
- →Architect-friendly schema markup
- →Project portfolio with verified addresses
Project Portfolio + Case Studies
Commercial buyers want proof. We build a portfolio system that ranks individually — each project page targets "[product] [vertical] [city]" search patterns.
- →One project page per major install
- →Sq ft installed + product used
- →Before/after with technical detail
- →Client testimonial videos (where allowed)
Is this you?
We're a fit if you check 4 of these 6.
We work best with commercial-focused epoxy contractors who hold real certifications and want to capture B2B procurement traffic — not just garage-floor leads.
- ✓You install commercial epoxy, polyurea, MMA, or polished concrete (not residential-only)
- ✓You're willing to publish project portfolios (with client permission)
- ✓You hold CFIA, NSF, or industry certifications you can market around
- ✓You handle projects 1,000+ sq ft (not just garage-size jobs)
- ✓You operate anywhere in Ontario (we work with mobile crews)
- ✓You're an independent or family-run contractor — not a franchise
What this costs
Pricing for epoxy firms.
Most epoxy clients fit Growth ($1,750/mo) — building out commercial-vertical pages and a project portfolio system. Builds run $3,500–$6,500. Always starts with the $499 Visibility Jumpstart.
See full pricingRecommended starting point
$499 Jumpstart → $1,750/mo Growth
7-day audit + GBP overhaul + page rewrite, then Growth retainer. Jumpstart credited 100% to month 1.
Take the niche before competitors notice.
Free audit, or the $499 Jumpstart. Lowest-competition trade niche we've measured — won't stay that way forever.