Patients search
before they book.

Decided in the map pack, usually on a phone, usually in under a minute. Proximity, reviews and a complete profile do almost all of the work. The website is barely read before the call is made.

A patient who already knows they need someone and is filtering for availability. If your profile and your site do not say plainly that you are taking new patients, you are filtered out by someone who would have booked.

People search what hurts long before they search who treats it. A clinic with a real page on the condition it treats catches that search weeks earlier than a competitor whose site only lists service names.

Referrals and word of mouth end up as a name typed into Google. If the only result is a headshot on a team page, that is a warm lead landing on nothing. A proper practitioner page turns it into a booking.

A new patient in your area searches "physiotherapist near me" or "family dentist." If you're not on page 1, they book with someone else. You're losing patients you don't even know about.

A patient finds you, but has to call to schedule. A site with online booking captures those patients any time, day or night, instead of losing them to voicemail.

Insurance coverage, experience, availability — patients want to know before they pick up the phone. A well-built site answers these upfront instead of making them wait on hold to ask.

Categories chosen for what patients search rather than how you describe yourself, services listed individually, hours that are actually right including holidays, and photos of the real space. For most clinics this is the highest-return work on the list and it is usually the part nobody has touched since the profile was created.

Name, registration, where they trained, what they treat, languages spoken, and whether they are taking new patients. This is the page that answers the question a patient is quietly asking — is this person qualified and will they be able to see me — and it is the one most clinic sites replace with a grid of headshots.

Which plans you direct bill, whether a referral is required, what happens at a first appointment, and what it costs without coverage. Every one of these is a reason someone abandons a booking, and every one of them can be answered on the page instead of on hold.

A large share of clinic searches happen outside your hours. If the only path is a phone call to a closed front desk, that patient books with whoever let them do it online. Online booking, or at minimum a request form with an honest note about when someone will reply.

Map-pack position across a grid of your catchment, what you rank for now, your profile checked against Google’s guidelines, and what the clinics above you have that you do not. You get the findings whether or not you hire us.

The Google Business Profile is rebuilt first because it decides more clinic bookings than the website does. In parallel: titles, schema, internal links, page speed and the mobile layout, since almost all of this traffic is on a phone.

Practitioner pages first if your team takes their own bookings, then the conditions and services you want more of. You review every page for clinical accuracy and for your college’s advertising rules before it goes live. Nothing publishes without that sign-off.

A review process that fits what your profession allows — some colleges restrict testimonials, so the ask is built to your rules rather than a generic template. Then monthly reporting: grid positions, keyword movement, traffic, form fills and calls.