The playbooks we use on actual clients.
Niche-specific SEO playbooks, GBP optimization guides, and AI-readiness templates. Built from work we did for restoration firms, HVAC shops, landscapers, and trades. Read online, or get the PDF in your inbox.
The 24-Hour SEO Playbook for Water Damage Restoration Companies
How restoration firms get found at 2 a.m. when a basement floods. Emergency-call schema, IICRC trust signals, insurance-buyer GBP setup, and the 12-point sprint to dominate "water damage near me."
Local SEO Checklist for Service Businesses (45-Point)
Every check our paid Visibility Jumpstart runs, in checklist form. Covers GBP, on-page, schema, citations, reviews, content, and AI-readiness. DIY-able in a focused weekend.
In the queue
Coming this summer.
The Google Business Profile Optimization Guide
The 25 GBP fields most businesses get wrong, in priority order. Includes copy templates for description, services, posts, and Q&A — written for high commercial intent.
All local businesses
ULC S536:2019 Compliance Marketing for Fire Alarm Contractors
Why the new Ontario fire alarm regulation creates a marketing window. How to position compliance reporting in your service pages and rank for "ULC S536 inspection" queries.
Fire Alarm Inspection
Greener Homes Rebate: How Energy Advisors Win More Clients
Rebate-driven SEO for energy advisors. Three highest-converting page templates, GBP setup for service-area businesses, and a content sprint plan tied to Enbridge program timing.
Home Energy Advisors
The llms.txt Template for Local Service Businesses
Copy-paste llms.txt template optimized for being cited in AI Overviews, ChatGPT search, Perplexity, and Claude. Includes the 8 high-citation schema patterns.
Forward-thinking businesses
Faster than reading
Or just have us do the work.
The Visibility Jumpstart implements the top 12 fixes from these playbooks for your business in 7 days. $499, credited 100% to your first retainer month.