What the score reads.
- Reviews against real competitors
We search Google for your main service in your city, the same way a customer would, and compare your review count, rating and recent reviews with the businesses that come up.
- Your Google profile
Phone, hours, website, category and photos. The basics buyers see before they ever click through.
- Your website
Google’s mobile PageSpeed test, a quick SEO check of your homepage (title, description, headings, whether it names your service and city), and whether AI tools like ChatGPT can read it.
Google only shares five reviews per business, so “recent reviews” is based on the ones it shows, not your full history. Three scorecards a day per visitor.