City
pages
Buyers search "home inspector [neighbourhood]" — not "home inspector Ontario."City pages · Pre-listing inspection page · Buyer's inspection page
Industry · Home Inspection
Spring is when inspections
get booked.
Real estate runs Q2 + Q3 in Canada. The home inspectors who rank by April capture the season. We build city pages, realtor partnerships, and add-on funnels that compound into a moat by next spring.
Where we work every day
- Google Maps
- Business Profile
- Bing Places
- Yelp
90%Of Canadian home sales include a buyer's inspection
$300–600Average inspection fee per single-family property
Spring/SummerPeak demand window — May to August
3–6 wksTime to first ranking lift on city + service pages
Why this niche is different
Home inspection SEO is two markets: realtors + buyers.
- You're competing with realtor-recommended inspectors — but only if buyers Google first
Most buyers ask their realtor for an inspector recommendation. But some Google their own. That share goes to whoever ranks for "home inspector [city]" — and there's real money in winning that bracket.
- Spring/summer demand is finite — May–August is the year
Q2 + Q3 carry most Canadian home transactions. Your SEO needs to be ranking before April. Most inspectors crank up marketing in May when demand spikes — too late. The sprint runs January-March.
- Add-on services are the LTV play — most don't market them
Mold testing, radon testing, energy audits, thermal imaging, sewer scope — each is an add-on buyers don't know to ask for. Dedicated landing pages capture that upsell intent and rank separately.
Our home inspection playbook
Four moves that compound through the season.
City
Realtor
page
Realtors are your highest-volume referral source.Realtor landing page · Referral packet PDF · Listing-prep content
Add-on
work
Each add-on is a separate ranking opportunity.Mold + IAQ page · Radon testing page · Thermal imaging page
Trust
signals
Buyers don't know inspector certifications matter — but they screen for trust signals.Certification badge · Sample report PDF · Review carousel
Is this you?
We're a fit if you check 4 of these 6.
We work best with certified independent inspectors who already do quality work and want to capture the buyers who Google before asking their realtor.
A fit if
- You're OAHI, InterNACHI, or CAHPI certified
- You inspect single-family homes (not just commercial)
- You complete 100+ inspections per year
- You offer at least 1 add-on service (mold, radon, thermal, sewer scope, WETT)
- You're an independent inspector — not a national franchise
- You serve at least 5 cities in Ontario
Not a fit if
- You're not OAHI, InterNACHI, or CAHPI certified
- You only inspect commercial properties, not single-family homes
- You don't offer any add-on services like mold, radon, or thermal imaging
- You're a national franchise rather than an independent inspector
What this costs
Pricing for inspectors.
Most home inspectors fit Starter — building city pages and realtor referral content. Builds are scoped to the site you need. Always starts with the Visibility Jumpstart. Recommended starting point: Visibility Jumpstart → a monthly retainer Starter. 7-day audit + GBP overhaul + first city page rewrite, then Starter retainer.
See full pricingGet ranked
before next spring.
Free audit, or the Visibility Jumpstart. The multi-month moat starts now.
Get my free score