Spring is when home inspections get booked. Be ranked before April.
Real estate runs Q2 + Q3 in Canada. The home inspectors who rank by April capture the season. We build city pages, realtor partnerships, and add-on funnels that compound into a 4-month moat by next spring.
90%
Of Canadian home sales include a buyer's inspection
$300–600
Average inspection fee per single-family property
Spring/Summer
Peak demand window — May to August
3–6 wks
Time to first ranking lift on city + service pages
Why this niche is different
Home inspection SEO is two markets: realtors + buyers.
You're competing with realtor-recommended inspectors — but only if buyers Google first
Most buyers ask their realtor for an inspector recommendation. But ~30% Google their own. That 30% goes to whoever ranks for "home inspector [city]" — and there's real money in winning that bracket.
Spring/summer demand is finite — May–August is the year
Q2 + Q3 do 65% of Canadian home transactions. Your SEO needs to be ranking BEFORE April. Most inspectors crank up marketing in May when demand spikes — too late. The sprint runs January-March.
Add-on services are the LTV play — most don't market them
Mold testing, radon testing, energy audits, thermal imaging, sewer scope — each is a $150-400 add-on. Buyers don't know to ask. Dedicated landing pages capture upsell intent and rank separately.
Our home inspection playbook
Four moves that compound through the season.
City + Service Page Architecture
Buyers search "home inspector [neighborhood]" — not "home inspector Ontario." We build dedicated city pages with unique content, real review screenshots, and local case studies.
- →One page per city you serve (10–20 cities)
- →Pre-listing inspection landing page
- →Buyer's inspection landing page
- →New construction inspection page
Realtor Partner Page
Realtors are your highest-volume referral source. A dedicated /realtors page with a custom referral packet earns backlinks from realty sites + ranks for B2B searches.
- →Realtor-focused landing page
- →Downloadable referral packet PDF
- →Listing-prep inspection content
- →Co-branding option callout
Add-On Service Landing Pages
Each add-on (mold, radon, thermal, sewer scope, WETT) is a separate ranking opportunity. We build dedicated pages so buyers find each service from a search.
- →Mold + IAQ inspection page
- →Radon testing page
- →Thermal imaging / energy audit page
- →Sewer scope + drain camera page
OAHI / InterNACHI Trust Signal Stack
Buyers don't know inspector certifications matter — but they screen for "trust signals." We make every certification visible above the fold and link out to the issuing bodies.
- →OAHI / InterNACHI badge above fold
- →Sample report PDF download
- →500+ inspections completed counter
- →Featured Google review carousel
Is this you?
We're a fit if you check 4 of these 6.
We work best with certified independent inspectors who already do quality work and want to capture the buyers who Google before asking their realtor.
- ✓You're OAHI, InterNACHI, or CAHPI certified
- ✓You inspect single-family homes (not just commercial)
- ✓You complete 100+ inspections per year
- ✓You offer at least 1 add-on service (mold, radon, thermal, sewer scope, WETT)
- ✓You're an independent inspector — not a national franchise
- ✓You serve at least 5 cities in Ontario
What this costs
Pricing for inspectors.
Most home inspectors fit Starter ($999/mo) — building city pages and realtor referral content. Builds run $1,500–$3,500. Always starts with the $499 Visibility Jumpstart.
See full pricingRecommended starting point
$499 Jumpstart → $999/mo Starter
7-day audit + GBP overhaul + first city page rewrite, then Starter retainer.
Get ranked before next spring.
Free audit, or the $499 Jumpstart. The 4-month moat starts now.